Lancia Shopping Center Promotion, Cologne, 1998

As commission of the event managment agency Permedia of Cologne an exhibition stand concept has been developed to promote new Lancia vehicles in german, austrian and swiss shopping centers. The high end equipment is modular and offers professional light possibilities, several displays for catalogs and Lancia or cosponsor merchandise as well as an infopoint. From two to four pilasters finished with maple veneer can me mounted and united in various configurations with various lenghts of aluminium alloy crossbeams featuring light tracks. Every component is custom designed. The equipment can be mounted during one night and has been employed in more than fifty events so far.