Lancia Shopping Center Promotion, Cologne, 1998

As commission of the event managment agency Permedia of Cologne an exhibition stand concept has been developed to promote new Alfa Romeo vehicles in german, austrian and swiss shopping centers. This high end equipment is modular and offers professional light possibilities, several displays for catalogs and Alfa Romeo or cosponsor merchandise as well as built in monitor and an infopoint. From two to four columns finished with mahagony veneer can me mounted and united under variable angles with various lenghts of aluminium alloy crossbeams featuring light tracks. Every component is custom designed. The equipment can be mounted during one night. Two equipments have been built and employed in more than eighty events so far.