Consorzio Prosciutto di Parma, Temporary Pavillon, 2003

The Consorzio del Prosciutto di Parma wanted a temporary pavillon to be errected in the center of Parma on Piazzale della Pilotta and invited three architects for a little competition. A concept has been developed which is clearly ispired by the scandinavian pavillion at the Biennale of Venice although in a different scale proportion and material. As requested the pavillion contained an exhibition area, a stage and restaurant area, kitchen, bar, a receiption, an multimedia area and bathrooms. Even though the competition could not be won standards have been set. The other two competiters have been asked to revise their entries and after all the winning project was surprisingly similar to ours. Viva l’Italia !